April 16, 2014
FARMcurious Brings Home Fermenting to The Masses with Kickstarter Project
Oakland-based food startup simplifies the fermentation process for urban homesteaders
Oakland, CA – April 16, 2014 — FARMcurious, an Oakland-based company, announced today the launch of a Kickstarter project bringing home fermenting to a larger market through innovative design and delicious new recipe collections. The project, running from April 18 – June 18, features a fermenting set designed to simplify the process of home fermentation, making it accessible to more people by reducing the likelihood of mold and contamination.
“With new research into probiotics and the importance of a robust bacterial presence within the human body, people are turning in droves to traditional methods of home fermentation,” said FARMcurious founder Nicole Easterday. “The trouble is, the majority of people still find the process of fermentation somewhat mysterious and even downright gross. We anticipate our project will help change some of those perceptions.”
With today’s launch, Kickstarter backers can opt to receive a bonus recipe collection submitted by a collection of popular food authors and bloggers to be used with the set. Some of the notable authors and bloggers include Sean Timberlake of Punk Domestics, Kate Payne of Hip Girls Guide to Homemaking, Erica Strauss of Northwest Edible Life and more.
The project has set its fundraising goal at $15,000 and the company founder expects to reach that goal within the first three weeks of the campaign, a rapid pace for a small start-up company.
The Benefits of Fermenting
Fermenting is a healthful way to preserve food while increasing the population of beneficial bacteria in the digestive system, or human microbiome. The bacterial community in the human body has been linked to immune function, allergies, obesity, digestion and other ‘modern’ ailments. However, many people report that they have not tried fermentation at home because of their trepidation regarding mold growth, safety of home ferments, space considerations and expense.
The FARMcurious Fermenting Set with ReCAP seeks to remedy these issues by introducing consumers to a cleaner fermenting option at a reasonable price. The Fermenting Set allows carbon dioxide produced during fermentation to escape while keeping yeast and mold at bay and locking undesirable smells inside the jar. Because it fits on any wide mouth Mason jar, there’s no need to invest in expensive, bulky fermentation crocks or other devices.
Pricing and Availability
The FARMcurious Fermenting Set with ReCAP is available at $25.00 per two-piece set
The Kickstarter campaign will run from April 18 – June 18
To preview the campaign, please visit http://kck.st/1eeGNzm